In designing this magazine cover I tried to focus in on multiple media language techniques. The first and most crucial technique used to influence readers of this article is the emotional appeal technique which correlates to the picture of the child crying and struggling with school work at her desk. This technique also is used in the title of the article “What Common Core could mean for YOUR child”, as well as, the Brad Paisley headline which reads he “explains his Common Core fears”.  The previous explained article quotes also fall into the category of the next technique used, which is loaded language. I also tried to integrate the plain folk technique by stating the fact that Paisley is a WV native and a father. Paisley also comes into play with the celebrity spokesperson technique as he is most definitely admired and respected, especially in his home state of WV. I also would argue the fact that the Brad Paisley reference could be additionally labeled as a bandwagon technique, hence the fact that he is a father and from WV and refers to himself and is seen in most West Virginian’s  eyes as “one of us”.  If Brad fears it, it must be bad..?

The text of this is article/magazine cover is merely that Common Core is something parents should fear for their children. I believe that the Text within this cover is prevalent.. especially with the large bold print and enticing phrases used such as fear and the ugly truth (along with the techniques). Which leads into the subtext, which I believe is straight forward as well. Common Core is something that parents should fear. Common Core is something that parents should be against. Then again, I created this cover.. so I am rather prejudice on this statement. What are your thoughts?