“Because
most people use mass media, digital media, and popular culture as
entertainment, we are used to engaging with these texts at a very superficial
level.”
I
found this interesting as I believe it to be true. Realistically, as the text
goes on to reiterate, this is a key reason why students need to be taught close
reading or close analysis. Many teens, as well as adults today look at many,
and often times, too many things through “superficial glasses”. A vast majority
of the people supporting and promoting media messages cannot comprehend their
true meaning. As a society, to promote awareness of this issue, it must start
in the schools and be apart of the students 21st century learning
experience. Educating our students on the use of close reading or close
analysis techniques will prepare them to be successful and confident in life.
Five
Critical Questions
1.
The Author of this Add is the British Heart Foundation and its
purpose is to encourage parents to quit smoking.
2.
Emotional appeals are used as a persuasion technique by the
graphic of a child’s piggy bank with cigarettes stuck in the “coin slot” and
also the text which reads, “Daddy couldn’t give me pocket money”.
3.
In my opinion, I’m not certain how anyone could interpret this
message differently. I feel that the statement it is pretty forward, bold, and
clear.
4.
A child’s point of view is represented in this add, therefore
attracting the attention of parents that smoke.
5. There are no facts about how much cigarettes cost or how they
can physically effect children and smokers.
This
deconstruction will help students in Health and Physical Education classes with
being able to read into the add and see who it is tailored for. Students will
be able to better understand the many cigarette and multiple health
advertisements that they are exposed to daily. With deconstruction, students
will be more intrigued with adds and therefore respond to them in an educated
manner, instead of merely taking them for their face value.
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