Do
you agree with the claims made in the deconstruction? Is the Century Link ad
really a cover for a company that is making profits over customer satisfaction?
First and foremost, I in no way, shape, or form believe that the
connectivity in rural areas is equal to or comparable to the connectivity that
is provided to suburban areas. I live in a rural area and the connectivity provided
by Frontier is patchy and unreliable. The statement in the article which reads:
“the saying should be adjusted
to “over profit, under serve.””, is spot on.
On the other hand,
I agree with the article on the deconstruction and break down of the techniques
used in the commercial. For example, using examples of middle class life and
citizens to attract a specific audience. Also, the stairs that they use in each
scene to imply progress being made. They also tie family into the commercial and
“being linked” as another way to entice viewers to buy into Century Link.
Personally, I feel that Century Link is all about themselves...
like most company’s when they have ads or commercials. That’s what they are
for, right? To attract business. Let’s be honest, if Century Link told the
whole truth about their connectivity and how it was “not the best” or “patchy”
in some rural areas would they really attract more business? Probably not. So,
although they are not being completely honest, I believe that they are a
typical company looking to promote and attract business.
Does
the Alltel ad really promote racism or stereotypes of immigrants? Why or Why
not?
Of course this add promotes stereotypes
of immigrants. I agree that the the commercial portrays the men renting the
room to be very different than the white counter parts they are renting off of.
I also believe that it is a huge dig to stereotype the socio economic status of
immigrants, in saying this I am referring to all three men living and, or,
sharing a bedroom. Oh, and with that rent money it is going to be enough to
cover the family’s wireless bill. Although wireless bills can be expensive, I
would still venture to say that the rent is very cheap. Just my thoughts.
Toys
R Us and Outdoor Education Commercial Thoughts
I think that this commercial is somewhat stereotyping
children of color, as the vast majority of children on the bus are of color.
Also, with than being said I understand why a person would think that the commercial
correlates a low socioeconomic status to people of color. The gender
stereotyping of toys is also prevalent, as they show multiple times girls
playing with dolls and pink colored items
or toys and boys with action figures
and toy guns .
I agree with your thoughts regarding the CenturyLink and Alltel ads. CenturyLink came up with a cutesy ad to try to distract consumers from the problems at hand, such as poor service in rural areas, and they clearly value profit over the satisfaction of their current customers. I had the exact same reaction to the Alltel ad. I even mentioned in my deconstruction that it is very stereotypical to portray the white, middle-class family in a home large enough to allow for each child to have their own bedroom, while these three grown men with their pet chicken are portrayed as being so poor and desperate that they would be willing to rent out a bedroom for them all to share. I also agree with your thoughts on the Toys R Us ad, especially the part about gender stereotyping, with the girls playing with the pink toys and princesses while the boys are playing with guns (since when is that allowed on a school bus?!) and video games. This also sends the message that going to the toy store holds more value for young people than learning about or exploring nature, which is a potentially damaging thing to portray to young people in my opinion.
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